Earlier in the month, Mercedes Benz launched a new ad campaign called 'Escape The Map' This caught my attention as it links to a game on the internet where, using google street view, the consumer has to escape from the broken future world. I thought that this was an interesting way of communication as it pushes the consumer to find out more, and actually works. I tried the game with a friend and we are now in with a chance of winning a car!
There is a great article in Drum magazine which you can find Here.
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