Figleaves new ad campaign

Figleaves have released a new advertising campaign to accompany their recent poster campaign around the tube network of london, i found this interesting as i think that they are trying to reach in particular those that will have seen the posters around the tube network recently, as the advert itself is very misguided.
The campaign will run until the 12th of december.
Here is one of the ads if you haven't seen them already.